Content Specialist

Thông tin tuyển dụng

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Quyền lợi

• Salary: 10 - 12M + Bonus
• KPI Bonus- 13th-month salary bonus, Tet holiday bonus, benefits for weddings, funerals, sickness, maternity, and birthdays
• Full participation in Social Insurance, Unemployment Insurance, and Health Insurance according to regulations
• Annual leave and periodic health check-ups
• Annual company trip (1-2 times/year), participation in internal activities
• Company support for lunch and free parking
• Dynamic, creative working environment with regular training
• Opportunities for personal development and career advancement
• Provision of equipment during the working process

Mô tả công việc

1. Creative Strategy & Brand Communication

• Develop and own the overall Creative Strategy for each brand, including tone of voice, key messaging, content angles, and visual direction.
• Translate brand positioning into social content that effectively tells stories, evokes emotion, and builds long-term brand recall.
• Define creative direction across different stages: brand building, product storytelling, seasonal campaigns, and product launches.

2. Creative & Social Team Leadership

• Lead, manage, and develop the Creative & Social team, including Content, Design, Video, and Social Executives.
• Establish and optimize a clear creative workflow: brief → concept → execution → review → optimization.
• Ensure consistent creative quality and brand alignment across multiple brands and platforms.

3. Multi-Brand Social Media Execution & Operations

• Own the strategy and execution of social content across Facebook, Instagram, TikTok, Pinterest, and YouTube.
• Build structured social content frameworks, including content pillars, formats, posting cadence, and storytelling flow.
• Collaborate closely with the Performance team to develop and optimize creatives for paid social, such as UGC, short-form videos, and visual ad assets.

4. Creative Direction for Campaigns & Product Launches

• Develop creative concepts for key campaigns, including product launches, seasonal campaigns, and brand refresh initiatives.
• Define video concepts, visual keys, and communication angles for each campaign.
• Act as a key bridge between Brand, Creative, Performance, and Sales teams to ensure cohesive execution.

5. Insights, Performance Analysis & Creative Optimization

• Monitor and evaluate social content performance, including reach, engagement, saves, shares, and video retention.
• Analyze user insights and behavioral data to continuously refine content angles and creative direction.
• While not directly managing ads, possess a strong understanding of paid media creatives and how creative impacts performance.

 

Yêu cầu công việc

• University graduate majoring in Marketing, E-commerce, Business Administration, Economics, or related fields…
• Minimum 3 years of marketing experience, with at least 1 year in a management position.
• Experience working with multi-brand or e-commerce businesses, preferably in US/EU markets, with a strong focus on cross-border e-commerce.
• Strong data analysis skills, with the ability to develop strategic plans, combine creative thinking, and demonstrate effective leadership capabilities.
• Fair English proficiency, good comprehension of English documentation